WORK

QUILT

QUILT

Digital Marketing Manager

  • Drive a multi-platform digital strategy to increases website traffic, brand awareness, social media communities and engagement

  • Identify PR opportunities

  • Measure and report performance of all digital marketing campaigns

EVITE

EVITE

Designated spokesperson and Social Media Manager

  • Grew overall engagement +138% YoY

  • Grew overall social following +2.5% YoY

  • Grew overall social impressions +58% YoY

STEVE MADDEN

STEVE MADDEN

  • Created original photo content and captions for all social media platforms

  • Developed strategic social media plans

  • Created, developed, and launched sweepstakes

  • Wrote articles for Steve Madden Mag

  • Managed editorial calendar

  • Launched Steve Madden Snapchat account

SUPERGA USA

​SUPERGA USA

  • Increased Instagram following +300% YoY

  • Created original photo content and captions for all social media platforms

  • Created, developed, and launched sweepstakes

  • Managed editorial calendar

BETSEY JOHNSON

​BETSEY JOHNSON

  • Developed and expanded Influencer Partnerships

  • Created, developed and launched official blog, Betsey's Bubbles 

  • Created original photo content and captions for all social media platforms

  • Created, developed, and launched sweepstakes

  • Managed editorial calendar

DNA FOOTWEAR

DNA FOOTWEAR

  • Developed strategic Social Media and Digital Marketing campaign briefs

  • Developed and shaped brand voice

  • Developed and expanded blogger outreach efforts

  • Managed editorial calendar

  • Created original photo content and copy for all social media platforms including company blog, Wearhouse242.

ZENITH
OPTIMEDIA

ZENITH OPTIMEDIA

  • Evaluated client billing and monthly budgets to verify accurate use of media spend

  • Cross-team collaboration with Social Media Insights team

  • Provided social insights of brands and competitors for top media clients

Planet PR

​PLANET PR

  • Created press releases and pitches for clients/potential clients

  • Maintained and updated contact database and media lists for events

  • Created editorial calendar and monitored content for social media platforms

PRESS

Good Day Sacramento
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The Social Media Shake-Up
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