Hi, Piera.
WORK
QUILT
QUILT
Digital Marketing Manager
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Drive a multi-platform digital strategy to increases website traffic, brand awareness, social media communities and engagement
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Identify PR opportunities
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Measure and report performance of all digital marketing campaigns
EVITE
EVITE
Designated spokesperson and Social Media Manager
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Grew overall engagement +138% YoY
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Grew overall social following +2.5% YoY
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Grew overall social impressions +58% YoY
STEVE MADDEN
STEVE MADDEN
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Created original photo content and captions for all social media platforms
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Developed strategic social media plans
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Created, developed, and launched sweepstakes
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Wrote articles for Steve Madden Mag
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Managed editorial calendar
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Launched Steve Madden Snapchat account
SUPERGA USA
SUPERGA USA
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Increased Instagram following +300% YoY
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Created original photo content and captions for all social media platforms
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Created, developed, and launched sweepstakes
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Managed editorial calendar
BETSEY JOHNSON
BETSEY JOHNSON
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Developed and expanded Influencer Partnerships
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Created, developed and launched official blog, Betsey's Bubbles
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Created original photo content and captions for all social media platforms
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Created, developed, and launched sweepstakes
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Managed editorial calendar
DNA FOOTWEAR
DNA FOOTWEAR
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Developed strategic Social Media and Digital Marketing campaign briefs
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Developed and shaped brand voice
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Developed and expanded blogger outreach efforts
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Managed editorial calendar
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Created original photo content and copy for all social media platforms including company blog, Wearhouse242.
ZENITH
OPTIMEDIA
ZENITH OPTIMEDIA
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Evaluated client billing and monthly budgets to verify accurate use of media spend
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Cross-team collaboration with Social Media Insights team
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Provided social insights of brands and competitors for top media clients
Planet PR
PLANET PR
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Created press releases and pitches for clients/potential clients
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Maintained and updated contact database and media lists for events
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Created editorial calendar and monitored content for social media platforms
