For over a decade, Piera has lead social teams and developed multi-channel strategies, brand voice, and content in fashion and tech industries. In some instances, she's even been a brand spokesperson --doing a nationwide press tour and live morning talk shows.
Piera has consistently grown sales, social accounts, increased community engagement and downloads for big brands to startups including Steve Madden, Betsey Johnson, Superga USA, Evite, and Quilt. She pairs data analysis and trend-spotting to create a strong, meaningful community around a humanized brand.
Because work isn’t her whole personality, Piera expresses her passions of sustainable fashion, mental health advocacy, and traveling in a colorful way on social media. Using her creativity and experience in Influencer Marketing,
Piera has collaborated in partnerships with brands such as Google, Reebok, Allbirds, General Mills - Lucky Charms, Spindrift Spiked, Sonix, IGK Haircare, Goodwill Industries, and more.
Services and Skills
Brand and social media consulting, content creation, copywriting, brand voice development, influencer marketing. Side projects that also bring her joy include closet organizing, personal and prop styling.