I've had a personal Instagram account since 2011 when I purchased my very first iPhone. As soon as I downloaded the app I loved it. It was visual, I was able to add filters and write quick captions to share with friends. Speaking of friends, I was able to (in chronological order, R.I.P.) see what they were up to, discover a new place to eat or drink from what they shared and find new people to follow based on hashtags I used and photos I liked. Nowadays, I rarely see a friend's post. I'm looking at some brand or person I barely know at the top of my home feed. And, when I go to the explore tab I'm seeing posts with thousands of likes when really all I want is to find are posts with 50-100 likes uploaded by someone more relatable to me. I'm seeing accounts with 10k+ followers with posts that barely have any engagement. It's discouraging to see an account with that many followers as someone who works in social media, works full-time and wants to pursue a side hustle sharing my everyday life (and thrift finds, which I have yet to post about go figure).
As of yesterday, Instagram is 'killing off' fake followers (article for more info here). This is a relief to me since I've personally never bought fake followers, although I am followed by a few so I'm *slightly* concerned about the follower drop I'm about to see. Hopefully this update brings authenticity back to the platform. Let's see if anything can be done about those fake like/comment bots. If you are interested in seeing what one of those click farms looks like click here. In the meantime, I'll be manually engaging with posts I see and following hashtags that interest me to organically expand the number of followers/engagement.
What's your favorite Instagram feature? Are you nervous or relieved about this fake follower purge?