Listen, I love social media as much as the next person. Probably more though because it is literally my job (if you didn't know I'm a Social Media Specialist), but I slightly miss the simple days of MySpace and my all time favorite platform, Tumblr. As I write this sentence I'm racking my brain to remember my Tumblr password. And as I write this sentence, I've typed in at least 27+ incorrect passwords and have failed the captcha verification way more than I should have. Anyways, here is my Tumblr if you'd like to follow it because I now have the password and will probably update my page more than once a year.
Now, back to why I love Tumblr. It is a mix of several social platforms - mainly visuals ones such as Instagram and Pinterest, but Tumblr offers an intimate approach to a user's lifestyle similar to that of Snapchat mixed with the curated aesthetic of Instagram / Instagram Stories. The endless scroll, the simplicity of a one-click share, no ads, memes and GIFs to laugh at for days, finding cool niche communities based on a rabbit hole of tags, and being able to change the theme of your blog as often as you used to change your AOL profile (PLEASE comment with your AIM name if you know what I'm talking about). Also, speaking of editing your AOL profile, Tumblr revived the HTML coding knowledge that I have now forgotten (not for long though because #2018resolutions).
So what happened to the popularity of Tumblr? Instagram and Facebook took over it for the most part. Tumblr launched in 2007 was then sold to Yahoo in 2013 and since then nothing much has happened. That plus the emergence of services like Snapchat, Pinterest, Instagram, Vine (R.I.P), the rise of popularity among YouTube and Twitter, and feature enhancements from Instagram and Facebook Stories (they are basically the same thing, let's be real) all contributed to the decline in Tumblr's active users.
Where am I going with this post? I'm not totally sure, but that is what blogging is all about, right? Sorta? A stream of consciousness with some sass. Basically, what Tumblr is all about, but the difference is that Tumblr has a cool background image and cursor that looks like a unicorn.