Digital Marketing | Social Media | Content Creation
For over a decade, Piera has lead social teams and developed multi-channel strategies, brand voice, and content in fashion and tech industries.
In some instances, she has even been a brand spokesperson --doing a nationwide press tour and live morning talk shows.
Piera has consistently grows sales, social accounts, and community engagement for brands like Steve Madden, Betsey Johnson, Superga USA, Evite, and Quilt. She pairs data analysis and trend-spotting to create a strong, meaningful community around a humanized brand.
Because work isn’t her whole personality, Piera expresses her passions of sustainable fashion, mental health advocacy, and traveling in a creative, colorful way on social media (mostly Instagram these days).
As a Content Creator, Piera has collaborated in brand partnerships with Google, Reebok, Allbirds, General Mills - Lucky Charms, Spindrift Spiked, Dashing Diva, IGK Haircare, Goodwill Industries, and more.